An event’s theme and brand play a vital role in its success. Countless hours are spent developing and refining an event’s brand and tagline, then more time is spent adding visual life to that tagline. Maximizing opportunities to expand that tagline or brand outside of the meeting space can be an effective way to add value to an event.
At recent three-day user conference, I counted the number of times that I stood in the lobby elevator bank waiting for an open elevator. It was 17 times! However, as with most events, I spend the majority of my time in the general session ballroom, but it occurred to me that most attendees would spend considerably more time waiting in an elevator bank.
Branding the Elevators
This is where the idea of elevator clings popped into my head. Elevator clings are an interesting and relatively inexpensive way to extend an events theme beyond the general session space. And I have to admit I much prefer elevator clings to window clings…
When you are on an event site, you jump in and help where ever you are needed, even if that means the director, graphics producer and audio lead get the job of helping the meeting planner hang window clings in Mexico City. It is a fun story, ask me sometime and I will gladly share it with you—just hopefully not while we are hanging window clings.